Caprera

Client / Context

Caprera — London-based online food marketplace connecting independent artisans with consumers

Scope

Infographic Design · Icons · Visual System

Concept

A visual communication system designed to present Caprera’s mission, achievements, and key performance indicators in a clear and engaging way.

Inspiration

The project aimed to highlight the value of small, independent food producers, bringing authenticity and transparency to the digital marketplace.

Aesthetic

Minimal line-based icons paired with vibrant food photography and structured layouts, creating a balance between clarity, storytelling, and the sensory richness of food culture.